One of the most popular causes of losing ground in a negotiation is lack of information. When you know the truth about something, you feel confident while discussing it. It shows in your way of talking, in a positive way that is guaranteed to impress the other party.
It is an important strategy to always have a back up plan. As they say, you should not put all your eggs in one basket. You should be asking yourself questions that start with how or what if? How can I sweeten the deal? How can I close the deal? What if the party likes this? What if they reject this? Try to come up with some alternatives that will help seal the deal.
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