Be Ethical

Ethics is “A system of moral principles or values; the rules or standards governing the conduct of the members of a profession; accepted principles of right or wrong.” Ethics establishes the means of doing what is right, fair and honest. Why are ethics important in a negotiation?
Reputation plays a vital role in every negotiation. What are the ethical parameters of negotiation tactics? Can we lie? Can we deceive? Is there a difference? It’s much easier to achieve win-win outcomes when you have a reputation for being fair, honest and willing to do the right thing.