Leave Your Ego

Negotiation is a process that deeply involves our ego and our emotions. Humans are creatures of ego and emotion, with different background, beliefs and values. It is therefore easy for misunderstanding and miscommunication to reinforce prejudice and lead to a vicious cycle of reaction. Leave your ego behind when negotiating.
Negotiations, due to their nature, create and foster strong negative emotions. We must be aware of the impact of emotion on our negotiating ability. Always keep in mind the objective issues that are involved. Do not let your emotions carry you away in such a manner that you undermine the entire process or sacrifice real issues in order to satisfy emotional needs.