Watch Fringe Online: Season 2 Episode 17

Marketing aimed at leaped to the forefront in 2005 as many companies move away from more generalized branding efforts toward programs that yield measurable ROL. Measurement and accountability are today’s watchwords, and a conspicuous increase in spending on direct-mail programs is the result.Direct mail produces a relatively fast and measurable return, and it’s a great prospecting tool. Here’s a look at the best ways to use direct mail to win new customers.