Apr 6, 2010

Gossip Girl Season 3 Episode 17 s03e17

And if you want to virtually guarantee your mail gets opened, you can put it in a box. Last year, dimensional mail averaged the highest overall response rate-5.49 percent-of any direct-response medium, according to the Direct Marketing Association.
Assemble your campaign. Direct-mail marketing is rarely a do-it-yourself job. The steps include designing and printing the creative pieces, choosing the lists, and delivering them both to a mailing house for labeling and distribution.With customer acquisition as your main goal, direct your team to create pieces that are relevant to the needs of your target audience and contain a strong offer. Studies increasingly show that interesting-looking packaging, as well as mailings that rout a special offer or discount, yield the best results. Also, be sure to provide alternative ways for prospects to respond, including a business reply card, a tool-free number, an e-mail address and a website.

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