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FindWhat.com and Citysearch are leading the way with Internet pay-per-call advertising. FindWhat.com advertising can choose up to five keyword categories and one geo-targeting option: national, regional, state, city or ZIP code. It cost $10 a year for t6he listing, a minimum per-call bid price of $2, plus 10 cents per minute for calls over 10 minutes. There’s a bid price because, just as with its pay-per-click program, FinfWhat.com advertising outbid each other to secure better licting positions.