Controversial Social Website

Choose the best format. In addition to catalogs, there are three basic types of direct mail: postcards, letters and packages (called dimensional mail). When creating your annual campaign, you can choose one type or all three. Postcards, preferably oversized to grab attention, can be an inexpensive way to alert prospects to a coming event. Successful direct-mail letters, on the other hand, are complex packages: They generally consist of a teaser envelope- which promises something appealing inside-a one- or two-page cover letter, various inserts expanding on the offer, and often a business reply card with a return envelope.