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Citysearch charges a flat fee of $2 to $12 per call receive, depending on the categories and either a national or local campaign. The listing positions are ranked based on several factors, such as the advertisers’ distance to city or ZIP code searches done by users.
When pay-per-call prices are the same as pay-per-click prices for competitive keywords, calls are actually cheaper because a call lead a while a click is just traffic. But don’t open your phone lines until you can make each call count. Train your phone personnel to complete specific actions, such as collecting orders, upselling orders or cross-selling related items, and offering freebies to nonbuyers. Pay-per-call isn’t just about getting the immediate sale. Use it to increase your per-order revenue and grow your lead database.