Tru Calling Episode

Still, a paper-based CRM is primitive when compared to an IT-enhanced one. Probably the best way to know how IT enhances CRM is to see it in action at Amazon.com or at any other good store on the Web. If you were born yesterday, you probably wouldn’t know that Amazon is the pioneer at e-shopping and one of the biggest online stores on earth. It began by selling books over the Web, but it now also sells other items like software, toys, appliances and makeup