Apr 7, 2010

Nike Ad Features Voice From Tiger Woods’s Past

Nike Ad Features Voice From Tiger Woods’s Past:In the commercial, Woods looks at the camera with a dour, unchanging expression as his father’s resurrected voice says: “Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything.”

The remarks are clearly intended to sound as if Earl Woods is talking about the scandal created by his son’s extramarital affairs. But Nike did not say what the original context of Earl Woods’s comments were.

The ad, which was broadcast on ESPN and the Golf Channel at 6 p.m. Eastern, will run until Thursday afternoon.

The Wall Street Journal first reported the content of the commercial earlier on Wednesday and said that it had been shot at Isleworth Country Club, a golf course near Woods’s home in Windermere, Fla. Last month, TMZ reported that the ad was filed March 25, and posted a photograph of the course set-up.

In a statement, Nike said: “We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father.”

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