Iron Man 2 new multi-media marketing campaign

LG Mobile Phones, in partnership with the upcoming summer blockbuster, Iron Man 2, from Marvel Studios, is launching a multi-platform marketing campaign that celebrates the film’s theme of heroism through technology and gadgets that push the limit. Proving that life is good when you’re connected, LG will implement a comprehensive campaign focusing on how innovation can help bring people together and make everybody a Super Hero.

Kicking off the campaign’s many initiatives will be Super Hero themed television commercials that showcase the superhuman capabilities of LG’s first Android mobile phone, LG Ally. In-store gift-with-purchase promotions will allow consumers nationwide to receive a special edition Augmented Reality enabled Iron Man 2 comic book with the purchase of selected LG handsets. LG will also launch a movie-themed micro site, www.lgim2.com, which includes an engaging online film-themed game with built-in Augmented Reality experiences and text-to-win consumer sweepstakes. The company’s Iron Man 2 marketing programs will also include special retail promotions at Best Buy for LG LED HDTVs and Blu-ray Disc players.