The Bloom Box

The Bloom Box 60 Minutes segment has sparked interest, and the device has potential to be a game-changer. But the challenge of developing an affordable, reliable fuel cell has been around for a century, experts say.
The Bloom Box; if you keep track of green technology companies, you may have heard rumblings about Bloom Energy, a secretive company that has raised nearly $400 million from investors like Kleiner Perkins for its supposedly game-changing fuel cell device. Now the eight year old company is finally emerging from the shadows with the Bloom Box, a $700,000 to $800,000 machine that 60 Minutes calls "a little power plant-in-a-box." So what exactly is the Bloom Box?

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